I photographed a really cool campus in Manhattan called General Assembly. Entreprenuers rent space in these large open areas for their small business start ups. Their are classes and common areas for meetings and hanging out. You can read the story here.
It’s always fun to do something different. I had to find an interesting angle, showing the expanse. The photo ran as a spread across two pages. They wrote a bit about some of the people in the photo with arrows pointing to them. So I didn’t want anyone to be too small. I ended up shooting with the Canon 24mm TS-E II, but barely utilizing the movements. I really like that lens lately. I used it for a portrait recently which I will post once published. I was on a ladder and the camera was just out of comfortable reach. I gently clamped my laptop to the ladder’s top and shot in live view on the computer. I was able to verify focus and see what the camera was seeing, and fire the camera on my computer- very cool.
Last year I photographed Mercy Townsend, winner of the Gerber Generation Photo Search.
The original Gerber Baby, Ann Turner Cook came by to meet her.
Melanie Sawyer was our baby wrangler. Thanks to her, Mercy worked with us happily for about 2 hours which is exceptional for a 2 year old.
Ellen Silverstein was styling wardrobe and Nikki Wang fixing Mercy’s hair as her parents watch proudly.
Everyone crowded around Some Studio to see Mercy give Ann a hug.
Can you tell which one is a Gerber Baby?
Thanks to Josh Freiwald for the behind the scenes photos.
Bubbles can be oh so elusive.
Al blushed as he was complimented by his on air colleagues this morning for his appearance on the cover of American Way. I can count the number of times I’ve actually seen someone reading a magazine story with my photos in it (3). This time it happened on national TV!
You can watch it here.
Check your seat back pocket for the February 1st issue of American Way Magazine.
You can see more of my work for American Way here.
Here is one of my favorite outtakes:
